A Common Theme in Retail Design? - John Stanley

What does a shoe shop in New York, a watch retailer in Poznan, Poland and a second hand shop in De Bilt, Netherlands have in common?

• They have all used cardboard as part of their latest retail store design.
• Cardboard is coming into fashion as a material to be used in store design, merchandising and display.

What does a shoe shop in New York, a watch retailer in Poznan, Poland and a second hand shop in De Bilt, Netherlands have in common?

• They have all used cardboard as part of their latest retail store design.
• Cardboard is coming into fashion as a material to be used in store design, merchandising and display.
• In fact the increased interest in "Pop Up" retailing is seeing more cardboard being used as a building material.
• Campers Flagship store in New York is a classic example of how cardboard can be used to design a stores.
• Triwa the watch retailer have created a cardboard Pop Up store in Galeria Malta in Poznan whilst Emmaus, the second hand store employed BYTR Architects to design a new store using cardboard as an element in the design.

What is the lesson for all retailers?

Cardboard has improved in its design and strength and can be used a lot more as a fashionable merchandising and design material in all sorts of merchandising and display. Consider how you can use it in your store to create a point of difference.

John Stanley has been called the leading horticultural consultant in the world today. His practical low cost ideas not only save his clients money, he makes his clients money. His practical solutions have made him an acclaimed conference speaker, retail consultant and author. For more information on how he can help your business grow, visit his website www.johnstanley.com.au, or email info@johnstanley.com.au

Source: John Stanley Associates - A Common Theme in Retail Design? - John Stanley

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