Bloom 2012 Facts & Figures

Attendance

• Total 79,679
• Thur 10,526
• Fri 15,449
• Sat 20,395
• Sun 8,126
• Mon 25,183

Visitor Demographics

• Male: 29%
• Female: 71%
• Accompanied by children: 26%
• Average number of children: 2.7%

Age Profile

• 15 - 25: 3%
• 25 - 35: 12%
• 35 - 45: 21%
• 45 - 55: 24%
• 55 - 65: 26%
• 65+: 16%

Socio-Economic Classification

• ABC 1s: 80%

Respondents Traveled From

• Dublin: 34%
• Rest of Leinster: 28%
• Connaught: 13%
• Munster: 15%
• International: 10%

Key Metrics

• 99% rated the event “worthwhile” or “very worthwhile”
• 91% indicated they would visit the event in 2013
• 66% were from outside the Dublin Area (including international visitors)
• 39% visited for over 4 hours at the event
• 66% of respondents purchased at the show
• 43% of respondents indicated they would purchase as a result of their visit
• 81% of respondents rated the showgardens as good/excellent
• 87% of respondents rated the floral display marquee as good/excellent
• 86% of respondents said they would return again in 2012

Source: Bloom - Bloom 2012 Facts & Figures

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