SuperValu to Sell Over 110,000 Irish Poinsettias Over Christmas

SuperValu, Ireland's leading independent supermarket, has announced that it expects to sell more than 110,000 Poinsettias over the Christmas period. This will generate retail sales worth approximately €470,000 for Uniplumo, who supply SuperValu with 100% Irish Poinsettias.

The deal is the latest in an established partnership between both companies, worth over €1.55m in retail sales and which has seen the volume of Uniplumo's business with SuperValu increase by 45% over the past four years.

Uniplumo are specialists in the horticulture market, operating from six acres of heated glass houses near Swords, County Dublin. The company now employs 43 fulltime staff and 28 seasonal staff.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, "We are delighted to once again partner with Uniplumo to bring exclusive home grown quality produce to our SuperValu customers. This partnership is further demonstration of our commitment to supporting Irish suppliers and producers who deliver an unrivalled fresh offering that our customers have come to expect.

Tom Summerville, General Manager, Uniplumo, added, "As a certified member of the Bord Bia quality assurance scheme, we strive to deliver quality home grown plants. Working with a partner as committed to Irish suppliers as SuperValu is very important to our business. Poinsettia is a very popular flowering plant at Christmas and we look forward to delivering our quality Irish Poinsettias to SuperValu customers nationwide".

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

Source: MusGrave Group - SuperValu to Sell Over 110,000 Irish Poinsettias Over Christmas