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Iberflora Set To Launch Revamped Design For 2012

The date has been set for the 41st edition of Iberflora – the International Plants and Flowers, Technology and Garden DIY Fair. The new edition of Europe’s leading ornamental plant fair is scheduled to take place at the Feria Valencia exhibition centre. This year’s event is set to be truly impressive, not just on account of the product innovations on display across the show but also because this year’s exhibits are being further segmented.

Working to the subtitle “A fresh design that will amaze you” the fair’s organising committee, which is chaired by Vicente Peris Alcayde is already addressing the key elements of the strategy for Iberflora 2012, an edition that will be a milestone in the fair’s recent history.

One of the clear drivers this year, and picking up again on an initiative launched in 2008, is to expand the product offering for the garden DIY show with a stronger presence of this area of supply. This is being achieved through Iberflora taking place at the same time as the International DIY Fair – Eurobrico.

The twin fair formula means that on the one hand the two shows will benefit from the presence of the main buyers interested in the world of garden DIY and they will also be able to position themselves on Spain’s trade fair circuit as offering the biggest range of products from the world of gardens and Do It Yourself (DIY).

In addition and as part of the new approach to the fair, the section dedicated to pets and pet care is being brought back bigger and better than before and a number of other new features are being introduced over the coming months leading up to the start of the show.

» see event details