28January2023

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Interflora to Purchase the Gifts Division of Flying Brands

Interflora British Unit, a UK based operating subsidiary of FTD Group Inc., is pleased to announce it has conditionally agreed with Flying Brands Limited to purchase the trade and assets of its Flying Flowers, Flowers Direct and Drake Algar businesses in the UK.

  • Flying Flowers was established in 1981 as a direct mail floral gift company and has over time expanded into a leading multichannel retailer in this space.
  • Flowers Direct was originally set up in 2002 as an online floral gift business, but through acquisition, took on a florist membership network across the UK.
  • Drake Algar is a long established florist business based in Central London, dating from 1937. As well as a thriving local florist trade, the business manages numerous corporate contracts.

“This purchase will help Interflora to broaden its Flowers Experts position in the UK. These brands have already established positions in the floral and gifting market and our intention is to develop them further within a wider family of Interflora brands.

We believe that we can enhance & grow their existing customer and florist offerings, which in turn will enhance the wide range of products and services available to Interflora customers and Interflora florists” said Rhys Hughes, President of Interflora British Unit.

“At this stage we have signed a conditional agreement to acquire these businesses and, once these conditions are met, we will work closely with their customers, suppliers and employees to smoothly transfer the trading of these brands to Interflora” continued Mr Hughes, “We expect our customers and florist partners to continue to receive the same level of high quality products and services they have come to expect.”

Source: Interflora - Interflora to Purchase the Gifts Division of Flying Brands