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'Bella Bloom' Garden Centre Catalogue Launched
- 01 February 2013
Welcome to our catalogue for 2013! We are really excited about launching our range of plants under our new 'Bella Bloom' brand which is specifically for the garden centre market. Winning Plants will continue to be our brand for the DIY stores. We have put 2012 down as an exceptionally bad year and our production figures for 2013 remain unchanged. I'm sure we are not alone in hoping that this season will be a better one and a drier one! We are confident that our exciting range this year will fly out of your garden centre!
New Bella Bloom branded collection. We have invested heavily in the last year in the marketing and branding of our plants especially in conjunction with launching our new plant Hebe 'Rhubarb & Custard'. This brand was specifically created for the garden centre market and all Bella Bloom labels attached are bright and colourful. Our aim is to maximize plant sales potential by matching the label to the plants flower colour. All labels have a QR code symbol and the Origin Ireland Bord Bia quality mark.
Tully Nurseries Hebe breeding programme
We are best known for our Hebes many of which are bred in Tully Nurseries! Our most recent introduction, Hebe 'Rhubarb & Custard' will be launched this Spring. Other varieties in this collection include 'Black Beauty', 'Little Red Rum','Pink Candy' and 'Raspberry Ripple','Red Rum','Strawberries & Cream'and 'Variegated Raven'. New varieties for 2013 also include 'Black Beauty Variegata' and 'Matty Brown'.
New Plants
With one of the most modern production facilities in Europe we produce top quality plants in a total area of 25 acres of which 5.5 acres is under cover. We are consistently innovating and bringing new products to the market. We regularly visit leading garden centres and nurseries throughout Europe so we can offer you the best selection of plants. We visit many leading plant shows to find out what is new and improved to offer you something different. This year we have over 20 new varieties for you to shout about!
Source: HortiTrends News Room
