Schools Investigate Consumer Buying Behaviour

Loughry Campus provided the opportunity for sixth form students, from schools across Northern Ireland, to become consumer experts for the day as they investigated the effect of marketing techniques employed by the food industry on consumer buying behaviour.

The one-day seminar at Loughry Campus, College of Agriculture, Food and Rural Enterprise (CAFRE), provided pupils studying A level Business Studies and/or Home Economics, with an opportunity to examine the changing nature of food retailing. As well as investigating the effect of e-commerce, advertising and marketing strategies on consumer buying behaviour the pupils got practical experience of assessing consumer perceptions of own brand and branded products and of the current issues surrounding food labelling.

The seminar was also an ideal opportunity to find out about the excellent range of career opportunities in the food industry. Loughry has close links with the food and drink sector and all food courses at Loughry offer outstanding job prospects. It is no surprise that the sixth form pupils were keen to check out Loughry courses. With degree courses in Food Technology; Food Management and Marketing as well as Food Design and Nutrition, there is something to suit everyone.

Sixth form pupils Victoria Jackson, Rachel Crone, Ashlee Borand and Hannah Johnston from Ballyclare Secondary School together with their Home Economics teacher Mrs McCrea and course tutor Nicola Kerr from Lougrhy Campus at the Consumer Buying Seminar.

Food Lecturer Nicola Kerr, Loughry Campus discusses consumer buying behaviour with upper sixth Home Economics pupils from Cambridge House Grammar School, Ballymena during their visit to Loughry Campus.

Upper sixth form pupils Heather Hunter, Sareena Gillespie, Zoe Finlay and Emma Robinson from Castlederg High School together with their Home Economics teacher Donna Mortland and course tutor Nicola Kerr during their visit to Loughry Campus.

Sixth form Business Studies pupils from Castlederg High School together with their Business Studies teacher Noel Moore and course tutor Hazel Boyd, Loughry Campus during their visit to the Consumer Buying seminar at Loughry.

Sixth form pupils Sara Dooey, Bronagh McConville and Aideeen Hagan from St Patrick’s Academy, Dungannon assess consumer perceptions of biscuit products during their visit to Loughry Campus.

Hazel Boyd, Loughry Campus, offers sixth form Home Economics pupils from St Joseph’s Grammar School, Donaghmore a selection of crisp products to compare during their visit to the Consumer Buying seminar at Loughry

Upper sixth form pupils Hannah O’Kane, Karen O’Kane and Catriona McTaggart from St Patrick’s College, Maghera together with course tutor Nicola Kerr during their Consumer Buying visit to Loughry Campus.

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Source: cafre - Schools investigate consumer buying behaviour

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